Negative list Help you to solve big issues

When it come to Google ads then no other marketing platform ever touch features it provide in marketing aspect. Negative List is one of the main tool…

What is Max Conversion bidding strategy?

Max Conversion bidding strategy is one of the best strategy if your main goal is to get maximum conversion under certain budget. Max Conversion bidd…

Target Roas Bidding Strategy When to use?

When it come to bidding strategy then one has to be very careful because each bidding strategy has its own pros and cons. So what is Target Roas bas…

Gclid Why Google Need it?

What is Target CPA bidding?

When it coming to bidding strategies there are number of bidding strategies in Google Ads. So we explain Target CPA in this post. What is Target CPA…

What is auction insight and why we need it?

Google Auction insight is one of the power report that give marketer insight how is your performance against competitors.  This report is clear indi…

How do you determine bid through benchmark data

Most advertisers don't know what is the ideal bid for keyword and shopping product group. As Google Ads is data driven tool so it has historical…

How to Set Budget For Google Ads Campaign?

This topic is one of the important thing in Google ads as most advertisers are keen to know how much budget they are going to set? There is no direc…

Responsive Search Ads have Big Impact in Performance

As Google stated that this year in June they are going to sunset expanded text Ads or ETA. Now what is next? Is Google going to force its advertiser…

Is tiktok going to replace Google ads?

Tiktok is viral video app in which people share funny motivational videos. This app is gaining momentum and people are now keen to know more about i…

Which Match Type Will Dominate?

Previously Google had match types as per keywords so you can test and try your audience with relevancy. But now you have to very cautious in term of …

What is Tracking Templates in Google Ads?

When it come to measure performance of an account data or campaigns then the concept of tracking template will come.  Tracking templates are basical…

Google Smart Shopping Roll Out Placement Exclusion List

As smart campaigns are one of the powerful feature that Google ads ever introduced because it not only optimise for best performance but also give a…

What is Title Attribute in Google Shopping Feed?

When you want to advertise your inventory then Google give you multiple options to start with so for Ecommerce Google Shopping Ads are one of the mai…

What is SKU or ID in google shopping feed?

ID or SKU is unique identifier allocated to each item present in feed. SKU is important to identify sales through its unique value. So once you start…